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Product development

Avenue have years of experience on work with design for manufacturing, improvement of product performance, and reducing time-to-market.

Early supplier involvement is critical to a successful product launch, and it allows our customers to focus on their core competencies while we focus on ours: putting years of experience to work designing for manufacturability, improving product performance, and reducing time-to-market.

Our customers turn to us not just for product development, but for solution development. Avenue recognises that many companies have limited resources for developing new products, and are in need of medical product design assistance to launch full production volumes.


Why invest in Design for Excellence (DfX) and early supplier involvement

  • Go beyond just DFM to entire lifecycle: from design and production to use and disposal
  • Ensure proper product design, material selection, mould making, supply continuity, and quality
  • Allow for advanced quality planning opportunity to be incorporated from the start
  • Avoid significant increases on project cost by eliminating engineering changes, reducing long-term cost of goods sold and shortening overall project timing


Avenue product development expertise

  • Highly-structured 10 phase new product launch process to ensure consistency and quality
  • Propriety project tracking and reporting system
  • Formal requirements review, design review, and validation procedure
  • Best-in-class global mould design and scientific moulding process optimisation
  • Strong transfer mould and assembly program experience
Nolato GW Bethel employee


Avenue product development capabilities

  • Concept development
  • Industrial design
  • Product design and development
  • 3D printing and prototyping
  • Design history file
  • Design for Excellence (DfX) and DFM
  • Design verification and validation
  • Rigorous IP protection standards
Avenue production

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Scientific moulding

We possess the knowledge and resources to guide you throughout the entire design process.


Contract manufacturing

Avenue provides our customers with the unique opportunity to take advantage of a single-source provider for their products.



Avenues world-class engineering and manufacturing capabilities operate in a culture of zero defects and continuous improvement.