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TREE-PLANTING PROJECT

Nolato plats trees in China

We believe both large and small initiatives can help curb climate change.

2021 saw the introduction of a tree-planting activity concept in Beijing. This involves all Nolato employees there having the opportunity to play the Ant Forest Activity video game. The game has become China’s biggest private-sector tree-planting project and has led to more than 120 million trees being planted. 

“Our employees can now collect ‘green energy points’ by reducing their carbon footprint, for instance by taking public transport, not using a car, cycling and having a paper-free day. In the video game, these activities are converted into tree-planting. We estimate that in 2021 Nolato will contribute to planting more than 1,000 trees,” notes Thomas Hofflander. 

A specific tree-planting project has also been undertaken at Longshen Industrial Park, where Nolato Beijing’s production is based. 

Nolato employees planting trees

“We planted 30 trees as part of an inauguration ceremony for our own carbon neutrality park. We believe both large and small initiatives can help curb climate change,” concludes Thomas.

 

  • Nolato
  • Sustainability
  • Nolato Magasin

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